2018 Digital Finance Study
The SCBF-supported projects with Al Barid Bank (ABB) in Morocco (PUW 2011-05 & PUW 2013-01) aimed to promote financial inclusion through the development of Barid Cash (BC) and Barid Bank Mobile (BBM). BC successfully expanded access to low-cost money transfer services and social welfare payments, particularly for low-income and unbanked populations, achieving a significant rise in transaction volumes. BBM, Morocco’s first mobile banking app, enabled easier account access and payments, though its use remains limited among low-income users due to digital literacy and smartphone limitations. While both initiatives addressed key barriers like proximity and affordability, their long-term impact on financial inclusion depends on broader digital ecosystem development and regulatory changes. The report recommends strengthening digital capacities, improving client onboarding, and ensuring stronger ownership and alignment between SCBF and partners.
